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Facebook finally overtakes Orkut in India (But Twitter beats both FB and Orkut)

Social Networking giant Facebook has finally managed to beat rival Orkut in India as more and more youngsters jump ship over to Zuckerberg's creation. Orkut had been the reigning king for a good five years, but the clunky interface and lack of features and inventiveness has turned off users. Facebook, which has been growing like a mutated virus offers loads of great features and bells and whistles to attract newbies.

According to comScore, Facebook grabbed the number one ranking in the social networking category for the first time in July with 20.9 million visitors, up 179 per cent versus year ago. Orkut registered a growth of only 16 per cent in the same time period. "The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment," says Will Hodgman, comScore executive vice president for the Asia-Pacific region. "Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains."

Orkut developers have added some new features in a last ditch effort to lure back some users. "Orkut is continuing down the path of innovation with a complete transformation in product DNA that began just last year. We've created this new functionality to give Orkut users more privacy and control over how they share content," Google Product Director Victor Ribeiro said in a statement. India is now the world's seventh largest market for social networking, behind US, China, Germany, Russian Federation, Brazil and the UK. Facebook had announced that it has 500 million users globally, while Orkut has 85 million users on a 30-day basis (users who access Orkut once in at least 30 days). Interestingly, Twitter overtook both Facebook and Orkut in terms of growth over the past one year - the micro blogging site recorded a 239 per cent increase in the number of visitors in India since July 2009.

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